What Does MSRP Mean?

If you have been looking at Kia pricing lately, you may be wondering about the MSRP meaning. MSRP stands for Manufacturer Suggested Retail Price. This is a guideline from the automaker to help dealerships as they are setting their prices. MSRP is also known as “list price.” When determining MSRP, the manufacturer looks at several factors like market information on the popularity of the vehicle, manufacturing costs, and more. In the guide below, Pomona Kia tackles MSRP meaning and compares MSRP vs. invoice price in more detail. 

MSRP Meaning

So, how much is a Kia in Pomona? First, you will want to look at its MSRP. MSRP is the recommended price at which dealers should sell a vehicle. Explore the MSRP meaning below. 

• No matter which dealership you visit around Chino or Covina, MSRP will be the same. This is because it is set by the manufacturer, not the individual dealerships. 
• MSRP remains the same for each vehicle of the same model, but it will vary between different vehicles in the lineup.
• When looking for information on Kia pricing, you will find the MSRP on the manufacturer’s website or the dealer’s website. Knowing the MSRP can be beneficial if you plan on negotiating the price of the new vehicle. 

MSRP Basics

• The MSRP sets a vehicle’s base price, which means no add-ons are included in the cost.
• As you opt for available features or choose a higher trim level or package, the cost will change accordingly.
• Dealerships do not have to sell the vehicle at the MSRP.
• Pricing is often determined by the invoice price and the popularity of the vehicle. If a vehicle is quite loved in the Ontario area, you can expect it to be priced close to the MSRP. If a model is less popular, you may be able to find it at a discount compared to the MSRP. 

MSRP vs. Invoice Price

Finally, let’s compare MSRP vs. invoice price: 

• Invoice price (or dealer price) is how much a dealer pays to the manufacturer for a vehicle. 
• MSRP is the “sticker price.” This is the amount you pay the dealer to purchase a vehicle. 

How Much is a Kia at Pomona Kia? 

Ready to explore Kia pricing at Pomona Kia? You can expect a great deal no matter which new Kia catches your attention. Contact us today for more information, and don’t forget about our new vehicle specials!